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All organizations that rely on donors to operate look forward to the increased generosity towards the end of the fiscal year.
That means the competition for donor attention is more intense. Donor’s mailboxes fill up with emotionally manipulative pleas and guilt is sometimes used from the pulpit. So how can churches and nonprofits make sure they stand out and are heard without falling into complacent traps?
Here are a couple of tips to reach your donors’ in a refreshing way for year-end giving.
Apple Pay creates the ability to make a secure payment from a smartphone on a website with a single click. We know that the less steps a donor is required to make a gift, the better an organizations chances are for your donor to complete their gift transaction. Apple Pay auto-fills all the information that is stored associated with the card your donor is paying with.
Many churches have a misconception that older generations are not utilizing online payment options. This is actually not true. All generations are managing their finances with online payment options. The convenience you provide to your staff and members with online donations can be undercut by not setting up the process with these best practices.
As the charity sector faces more competition every year- there is a simple, efficient way to stand out in the crowd…that won’t require you to hire a strategy firm, pay for loads of clicks or flashing lights. You won’t even need to overhaul your current cultivation strategy.
Fraud liability for payment processing organizations will be switching for EMV chip card technology October of this year. Should your organization be doing anything to prepare? We have seven “things” you should know about the EMV Chip Card change that will help you determine if you need to make any changes.
You can invest hours and dollars into producing a newsletter to reach your donors, but ghastly statistics say that many of them are not being read by donors. Newsletters for churches and nonprofits can be a powerful communication tool that reaches your donors during critical seasons. Use this checklist of key tips to make sure you are creating a newsworthy newsletter: